Portable, compact, and easy to use, drip coffee bags have widespread appeal for specialty roasters who want to grow their customer base and offer versatility in how that consumers drink their coffee.
Drip bags can be consumed at home or on the go. They can be employed by roasters to distribute samples of new coffee blends and varieties, to check a certain market, or even entice clients.
Each bag is small and flat before it’s stuffed with coffee (usually only 11g), making them easy and efficient to store. They have soft yet robust filters that are able to withstand knocks and bumps in transit.
The appeal of drip coffee bags is based on the simplicity of these use. To brew a single sit down elsewhere, consumers open the pouch and remove the filter bag, tear off its top, and shake it to level the coffee inside.
Each handle is then located over the sides of the cup, and warm water is slowly poured above the grounds. The filter and wet coffee bed is then discarded after use.
“They’re great for brewing coffee on the run, taking to the office, or for handing out samples,” Laura explains. “To produce a mug of coffee, all that’s needed is hot water and a mug.”
Drip bags can be found everywhere, from grocery and convenience stores to cafés and coffee conventions. They are able to either be bought ready-filled or be stuffed with coffee at home.
Drip bags align with these trends and provide a perfect solution for roasters looking to grow their customer base. Not only does the single-use, hands-off brewing process conform to new rules on hygiene and minimising contact, it also suits the busy lifestyles of modern-day coffee consumers.
What To Consider When Selling Drip Coffee Bags and How to brew Drip Bag Coffee
Drip coffee bags have been around since the 1990s, but it’s taken some time for specialty coffee roasters to incorporate them into their line of products. For just one, discovering the right grind size and material can be considered a challenging process.
Additionally, most specialty roasters are keen to show a commitment to sustainability, however, the single-serve nature of drip coffee bags makes this difficult.
To tackle this dilemma, Laura recommends dealing with a packaging expert, such as MTPak Coffee, that can provide environmentally friendly compostable or recyclable coffee bags. Kraft paper is a popular choice for drip coffee which will be consumed in a brief timeframe as they are fully recyclable and biodegradable, yet do not preserve freshness for so long as other materials.
For roasters, it’s important to choose packaging for drip bags that reflects the quality of the merchandise inside. Ground single origin coffee, for example, should include information about the spot in that this coffee was grown, the roast date, and the roast profile to provide customers a sense of what should be expected.
Although there is limited room when compared to a frequent coffee bag, roasters should also try to add other points, such as tasting notes and sustainability certifications.
Drip coffee bags have become a popular choice among consumers, as both an on-the-go solution and an instant fix while at home. Not only do they suit the busy modern lifestyle, they also offer roasters a way to broaden their customer base by causing high-quality coffee more accessible.